April 21 - the deadline Google is giving to website owners to get mobile-friendly or risk losing mobile positioning in search results. Mobile-friendliness will be a major ranking factor on mobile search results.
Globally, 80% of internet users own a smartphone and 47% own a tablet (according to Mobile Marketing Statistics 2015). Audiences are going to visit websites on their smartphones whether or not companies do something about it. The question is, who will embrace this change, adapt and stay one step ahead of the competition.
Are you concerned your website may not get Google's mobile-friendly label?