The dynamics of traffic growth and a step-by-step description of all stages of heating appliances website promotion, which resulted in 244% ROI (a financial ratio that illustrates profitability).
Analysis and audit
We defined search keys for all website categories and estimated their amount. Also, we analyzed competitors who work with similar products. The received data helped us to calculate the predicted traffic to the website after six months of promotion.
As part of the services provided, we did a one-time setup of the website: the store was connected to Google Business. This was done to allow users share interesting information in social networks.
Content optimization and strategy development
After the preparatory steps, we moved to the main work on search engine optimization. The work on content was divided into several stages:
As during the first months the client did not conduct the payment regularly, unfortunately, the promotion plan shifted a bit. There also wasn`t enough money to create optimized text for product cards
After the analysis of competitors links and semantics, we developed a unique strategy to work with backlinks for the first three months. Then we modified the strategy to raise the search queries, which were more often shown in the search results, but their ranking was not sufficient.
The set of promotion tasks performed every month included:
Visitors per day from organic search
Online Store ROI
Online Store Revenue