The dynamics of traffic growth and a step by step description of all stages of fireplace website promotion, which resulted in 175% ROI (a financial ratio that illustrates profitability).
Analysis and audit
Initially, we conducted an audit of the existing website, corrected some shortcomings and optimization errors. The Online Store was registered on maps. We also did a complete setup of analytics, including e-commerce and goals. All categories were analyzed in terms of their competitiveness and we selected only those that were more sure to give fast positive results. A 6-month content plan was developed.
The set of promotion tasks performed every month included:
Content optimization and strategy development
After the priorities for the successful development of the project were identified, we moved to the main work on search engine optimization.
The work on content was divided into several stages:
Our work with backlinks was limited by the client`s available budget. We aimed to raise low and mid-search volume keywords ranking from 11 to 30 in Google search results. We focused on selling keywords.
Visitors per day from organic search
Online Store ROI
Online Store Revenue
SEO ROI:Margin: 25%