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Website promotion is paramount in the online world and this service is more complicated then it may appear.
Web site promotion is a broad term that encompasses:
 Search engine ranking
Search engine ranking is your website's position relative to the position of your competitors' websites when certain keywords are submitted to search engines. It concerns your website's current position and its rise and decline over time.
Search engine optimization
Search engine optimization (SEO) consists of a number of actions done to your site and its script (which may not be visible to your visitors) to achieve a higher search engine ranking.
Keyword phrase selection
Keyword selection is the process of selecting targeted keywords that achieve the best conversion of visitors to customers using specific online tools.
Search engine submission
Search engine submission entails registering your website with different search engines and directories.
Pay-per-click advertising
Pay-per-click (PPC) advertising involves the creation and maintenance of PPC campaigns on the major search engines.
Here is a short description of the website marketing stages and deliverables that we walk through with you:
Web site marketing stages and deliverables
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Phase 1: Evaluation |
- Evaluation of your current site's visitors and their behavior.
- Evaluation of your current site's usability.
- Identification of competitors.
- Evaluation of competitors' websites.
- Evaluation of competitors' website traffic and its sources.
- Evaluation of competitors' marketing strategies.
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Phase 2: Marketing strategy development |
- Identification of corporate goals.
- Targeting of market audience.
- Keyword and key phrase selection.
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Phase 3: Marketing strategy implementation |
- Search engine optimization.
- Search engine submission and registration.
- Pay-per-click (PPC) advertising campaigns.
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Phase 4: Marketing strategy monitoring and adjustment |
- Search engine submission monitoring.
- Keyword performance monitoring.
- Conversion ratio (CR) monitoring.
- Customer acquisition cost (CAC) assessment.
- Addition and elimination of keywords and key phrases.
- Site re-optimization (if necessary).
- Focused marketing on highest-performing keywords.
Have a look at our Internet Marketing, Search Engine Marketing (SEM), Website Promotion, and Search Engine Optimization (SEO) portfolio.
If you would like a quote, please call us at (416) 239-2022, ext. 1, or e-mail us your specifications.
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