The dynamics of traffic growth and a step-by-step description of all stages of electronics and home appliances website promotion, as a result of which the number of visitors increased from 0 to 56,000 per month.
Analysis and audit
Seo-audit was done for the website to meet recommendations of search engines. We:
Content optimization and strategy development
Contextual advertising (PPC)
To make promotion successful we decided to launch two campaigns focusing on two market segments: Western and Eastern with centers in Lviv and Kyiv accordingly.
After some time we decided to refuse from contextual advertising, as search engine optimization gave better results
In general, the campaign targeting the Ukrainian market had some privilege, as the client had offline stores and greater recognition.
At the very beginning, marketing emails included groups of products from the "Special offer" category. After some analysis, we decided to focus on goods which offer maximum benefits for customers.The marketing emails included a hit of the week and other products on sale. Eventually, traffic and sales from email marketing significantly increased with the analogical base of the online store. Currently, this channel is still dynamically developing.
Visitors per day from organic search
Online Store ROI
Online Store Revenue
SEO ROI:Margin: 15%
SHOPPING CART ROI:Margin: 15%
GENERAL ROI:Income in Lviv + 50% of calls: