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E-commerce marketing is very important in today's online world. Let us introduce some of the services we are officering.
E-commerce store promotion is a broad term that encompasses:
 Search engine ranking
Search engine ranking is a comparison of your website position to the position of the websites of your competitors in the search engines for the certain keywords. Search engine ranking usually describes the current position and the progress/regress of the position in time.
Search engine optimization (SEO)
Search Engine Optimization is a set of actions performed to the site or its code (may or may not be visible to the viewer), in order to achieve a higher position in search engine ranking.
Keyword phrase selection
Keyword or key phrase selection is the process of choosing of targeted keywords that will bring relevant traffic and best conversion from visitors into customers using specific online tools.
Search engine submission
Search engine submission is the process of registration of the website search engines and directories.
Pay Per Click advertising (PPC)
Pay Per Click advertising (PPC) is the process of creation and management of the Pay Per Click campaigns.
Here is the list of the phases and actions of the Internet Marketing Package we offer.
Web site marketing stages and deliverables
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Phase 1: Evaluation |
- Evaluation of the current site visitors and their behavior.
- Evaluation of the site usability.
- Competitors Identification.
- Evaluation of the competitor's websites.
- Evaluation of the competitor's traffic and its origin.
- Evaluation of the competitor's marketing strategies.
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Phase 2: Marketing Strategy development |
- Determination of the corporate goals.
- Target market selection.
- Keyword phrases selection.
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Phase 3: Marketing Strategy Implementation |
- Search engine optimization.
- Search engine submission and registration
- PPC (pay per click) advertising campaigns
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Phase 4: Marketing Strategy Monitoring and Adjustment |
- Search engine submission monitoring
- Keyword performance monitoring
- CR (Conversion Ratio) monitoring
- CAC (customer acquisition cost) determination
- Additions and elimination of the keyword phrases
- Site re-optimization (if necessary)
- Concentration on the highest performing keywords
Take a look at our Internet Promotion and E-commerce Store marketing portfolio.
If you would like to get a quote please call us 416-239-2022 Ext1 or e-mail us your specifications.
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